B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts about contemporary B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and also the way that community building can help marketing experts take back control of the explorat… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other facts concerning modern-day B2B advertising and marketing. We review how the acquiring journey is currently completely fragmented as well as the manner in which community structure can aid online marketers … Read More

Mark Donnigan: It's going terrific, Ben. I am so delighted to be right here on your program.Especially offered the value and also the necessity of the subject we're going to be taking on over the program of this discussion too, which is one that I believe is really under-discussed. One that might if not raise some eyebrows, but could obtain you som… Read More